Social media marketing might feel like a race at times. Your audience has moved on to the next platform until you truly grasp it! This is especially true if your target audience is young: just as in real life, when teens' parents step in, the party is over for them. TikTok, a new video-sharing platform, is where you'll find the majority of teenagers online these days. TikTok is one of the world's fastest-growing social media platforms.
Why should you use TikTok for your business?
On other social media platforms, there are tons of other businesses and influencers begging for users’ attention. TikTok is still relatively new and growing, so now is a unique opportunity to establish yourself in your niche.
It’s fun and casual
Unlike Instagram, the content on TikTok is spontaneous and unpolished. Not only does this lower production costs, it appeals more to younger audiences who are averse to more traditional marketing styles.
Share content across platforms.
Any TikTok material you make can be shared across many platforms directly from the app. You can also save your content as a video or a GIF to use in other ways.
Drive traffic to Instagram and YouTube
From your TikTok profile, you can link to your Instagram and YouTube accounts. Anyone who views your TikTok profile will be able to find and follow you on those other networks right away.