The first thing to keep in mind about TikTok is that it is primarily an entertainment platform rather than a lifestyle one. That is, the content you share on it is intended to entertain your friends while also allowing you to express yourself artistically. The native video generator is quite easy to use. You can edit a 60-second film with music, filters, effects, text, and stickers.
Explore trending hashtags
Hashtags, just like on other platforms, are an essential tool for connecting with other users and getting your videos seen. Look for hashtags that are relevant to your niche and check what other people are posting. This will assist you in locating hashtags as well as persons to follow.
Create fun stuff
As a brand, TikTok is a place to "let your hair down." Even serious organizations will use TikTok to experiment with lighter, more enjoyable content while keeping their sober, professional brand image on other social media channels. This allows you to be silly and really yourself.
Go behind the scenes
A nice behind-the-scenes video is something that everyone enjoys. This is an excellent opportunity to present your company in a less formal and more informal setting.
Follow a trend
Users on TikTok are creating videos based on a same theme, such as a specific dance to a specific music. Keep an eye out for trends that are appropriate for your company and engage in the fun.
Collaborate with influencers
This is a social media technique that also works on other platforms: discover a company or influencer in your field with a large following and collaborate to create content and cross-pollinate your audiences. Working with influencers and networking with them is a terrific approach to develop organic content that isn't overly promotional.
TikTok's paid advertising
Paid advertising is now available on TikTok. This is fantastic news for businesses looking to reach TikTok audiences, especially if they don't know how to get started. Although paid advertising is not available in Cyprus, it is a good idea to familiarize yourself with advertising formats available in other countries so that you are prepared when paid advertising becomes available locally!