Develop & Follow a Plan to Thrive Marketing in a Downturn

Web Design Friday, 01 May, 2020

It can be tempting to start throwing ideas at the wall in hopes that something sticks, but now is the absolute worst time to be wasting time, energy, and resources.

Instead, invest an afternoon carefully deciding exactly what you want to accomplish, and then devise a plan to do exactly that. Don’t put anything into other areas.

The first step – figuring out what you want to accomplish – is the most important because it will determine what tactics are necessary to accomplish your goal.

For example, acquiring new agency clients for a done-for-you service will require a very different approach than selling a course or consulting services. So plan with the end in mind.

Once you’ve determined your goal, figure out exactly what you need to do to get there.

If you want to land new clients, then you need to demonstrate that you’re capable of delivering the results prospective clients need, figure out how to reach them, and then engage them in some way.

This might mean creating some case studies and then leveraging paid ads on Facebook and direct outreach through LinkedIn to get in front of the right people.

Engagement to close the sale would likely be a combination of comments, direct messages, and phone or video calls.

It’s important to remember – what you try probably isn’t going to work at first, so you’ll have to keep adjusting your tactics, but remain focused on your goals.

This is where most people go wrong by changing their goals when things don’t work out the first time.