Monitoring is crucial for the successful results of a search engine optimization plan

Monitoring the results of any search engine optimization plan is very crucial in our optimization efforts, The data obtained may turn out to be most vital guideline for further optimization work.

When we say Monitoring we mean much more than just checking the position your site occupies for a particular keyword in the SERP (search engine result page) of a certain search engine.

The purpose of monitoring is to find out how search engines respond to our optimization efforts for each page we have made visible to them. The data obtained on this step may turn out to be most vital guideline for further optimization work.

Key parameters (prominence, proximity, density and frequency) for important keywords are re-considered and are evaluated to re-optimize certain pages.

If optimization techniques used for one page are better than the optimization techniques used in a second page the we will re-evaluate and re-optimize those pages.

The link popularity is evaluated and an attempt is made to find pages on other sites on the Web that relate to the specific subject and webmasters are contacted for link exchange.