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Why Online Marketing Is So Important In Today’s World

It’s 2012 and the way we interact in today’s world is, without a doubt, rapidly changing. One of the driving forces behind how we interact is without a doubt the Internet. The world online changes the way we talk with others, they way we share information, and even the way we market our products...

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3 Reasons Why Readability Is Important For Your Website

Posted by Paris Paraskeva | Posted in seo, web design | Posted on 02-03-2012

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Communication on the web is by means of written content. And hence, the presentation and the material that we are sharing become very important.

This is the most valuable tool to reach out to your user. Readability in simple terms is your ability to help the user read your content. Evidently, this is important.

So, the first reason WHY readability is important is because the influences the basic reading pattern of the user.

Today having a web site online is not enough!

Posted by Paris Paraskeva | Posted in internet marketting, seo, web design | Posted on 11-08-2009

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Many companies, as part of their marketing strategy, have their own website published online. However, just having a website published online is not enough to strengthen a company’s image and successfully promote their services and products. There are many factors which contribute to having a successful online presence. In this article we will only scratch the surface of the most important factors.

Stanford Guidelines for Web Credibility

Posted by Paris Paraskeva | Posted in web design | Posted on 11-08-2009

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How can you boost your web site’s credibility?
We have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people.

First impressions count!

Posted by Paris Paraskeva | Posted in web design | Posted on 11-08-2009

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Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.

Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage. They were surprised as they believed it would take at least 10 times longer to form an opinion. The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact.