United Worx Blog

Search engine optimization is an industry that is very ubiquitous. One way to deal with SEO is to just stay away and make room for others!. Another way to deal with it is to ask questions that will make a fake SEO run.

We do run a company dealing with search engine optimization  in Cyprus and unfortunately most companies might go for a scammer instead of a proper company simply because they don’t know how to judge a proper SEO company.

These questions will help you tell if you are dealing with a proper SEO company or a scammer which only want your money.

The age of your website is crucial on your search engine optimization efforts. If you are planning on building a website and promoting it on the internet via search engine rankings then opt to use that old site you have in the “closet” rather than buying a brand new domain. If you are starting a website with a brand new domain and there is high competition for your type of business e.g. Real Estate sector, you should consider it normal to take 6-12 month for results in the first pages of Google.

Now!

It’s important that people making business decisions are aware that not only will search engine optimization make you site better positioned for online commerce, but also, not implementing SEO might actually hurt your site. Every moment of hesitation, every day a campaign is deferred, every competitor who adds SEO to their marketing mix is raising the bar and pushing your site further out of reach of high search engine rankings.

Online users use Google for research purposes. Google provides information related to a search query entered by the online user. As much as possible, Google wants to provide its users with quality content alone. Because of this, it filters low quality and spammy websites.

Google has come up with various spam filters to get rid of websites that aim to spam its ranking algorithm.

What are the Google Spam Filters?

Many companies, as part of their marketing strategy, have their own website published online. However, just having a website published online is not enough to strengthen a company’s image and successfully promote their services and products. There are many factors which contribute to having a successful online presence. In this article we will only scratch the surface of the most important factors.

The problem with publishing articles written from other sites, or generally information, is that search engines have mechanisms to detect duplicate content. It’s important to know how search engines decide if a page has duplicate content with another page. some SEO efforts might actually work against the site if duplicate content is not taken into consideration.

Most forums have a “Please Review My Site” section. One of the more common suggestions I find myself making in these reviews is “Reduce your code bloat”. Code bloat is a condition where the underlying code of a web page contains much more code than content. The idea here is if you increase the percentage of content contained within the code, it will be easier for the engines to locate and index that content.

There are a number of ways to improve your “C2C Ratio”.

Cascading Style Sheets (CSS) are used to separate the stylistic elements of a page such as layout, colour and fonts from the content of the page such as paragraphs and images. We call this Separation of Content from Presentation.

If you don’t understand CSS at all then you may decide not to use it for your site. However I would suggest that the advantages to be gained from using CSS, not just for Google, are well worth the time invested.