United Worx Blog

Search engine optimization is an industry that is very ubiquitous. One way to deal with SEO is to just stay away and make room for others!. Another way to deal with it is to ask questions that will make a fake SEO run.

We do run a company dealing with search engine optimization  in Cyprus and unfortunately most companies might go for a scammer instead of a proper company simply because they don’t know how to judge a proper SEO company.

These questions will help you tell if you are dealing with a proper SEO company or a scammer which only want your money.

Most clients that have contacted us in the past with high interest in search engine optimization in Cyprus got the whole thing wrong concerning the power of the domain name of a website. People tend to think that registering 3-4 different domain names that contain keywords relevant to your business will do miracles for you in term of search engine optimization. Unfortunately this is extremely wrong, might hurt you all right but its not going to help much!
It will surely help you gain rankings for a specific keyword phrase if its in your doimain name is in the EXACT same order but thats as far as it goes. it will not give you ANY benefit for other keyword unless some serious on-site and off-site optimization takes place on your site. Having your company name or your brand name in you domain thought will make it easy for you customers to remember and referred customers to spot you as well. Don’t think a customer will remember a domain that is called rentvillaluxuryholidaycyprus.com even if they find you the domain wont make it easy for them to remember, however if it was YiotisCyprusVillas.com they would definitely remember your name/branding and spot you easily!

Online users use Google for research purposes. Google provides information related to a search query entered by the online user. As much as possible, Google wants to provide its users with quality content alone. Because of this, it filters low quality and spammy websites.

Google has come up with various spam filters to get rid of websites that aim to spam its ranking algorithm.

What are the Google Spam Filters?

Cascading Style Sheets (CSS) are used to separate the stylistic elements of a page such as layout, colour and fonts from the content of the page such as paragraphs and images. We call this Separation of Content from Presentation.

If you don’t understand CSS at all then you may decide not to use it for your site. However I would suggest that the advantages to be gained from using CSS, not just for Google, are well worth the time invested.

Google uses a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.

1) Algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewer links to be ranked higher than a website that has more links.