Is it best to use your Branding or Keywords in your domain name?
Posted by Paris Paraskeva | Posted in seo, Uncategorized | Posted on 03-09-2009
Tags: branding, cyprus, domain names, google, keywords, search engine optimization
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Most clients that have contacted us in the past with high interest in search engine optimization in Cyprus got the whole thing wrong concerning the power of the domain name of a website. People tend to think that registering 3-4 different domain names that contain keywords relevant to your business will do miracles for you in term of search engine optimization. Unfortunately this is extremely wrong, might hurt you all right but its not going to help much!
It will surely help you gain rankings for a specific keyword phrase if its in your doimain name is in the EXACT same order but thats as far as it goes. it will not give you ANY benefit for other keyword unless some serious on-site and off-site optimization takes place on your site. Having your company name or your brand name in you domain thought will make it easy for you customers to remember and referred customers to spot you as well. Don’t think a customer will remember a domain that is called rentvillaluxuryholidaycyprus.com even if they find you the domain wont make it easy for them to remember, however if it was YiotisCyprusVillas.com they would definitely remember your name/branding and spot you easily!






