United Worx Blog

Most new companies do realize that a website is as important as any other off-line marketing plan they have in mind. Not to mention that it has proven that the global recession has not affected companies that have a strong on-line marketing plan.
Following these four principles will help you run a successful website.

How can you boost your web site’s credibility?
We have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people.

Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.

Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage. They were surprised as they believed it would take at least 10 times longer to form an opinion. The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact.

Think of your website as an employee and make sure you hire the right one. If you approach this project with clear goals in mind, you will be rewarded with a lucrative asset to your business. What’s most important? The questions below will get you started.

The web site design industry is one of the most competitive around. Anyone who tries to advertise for web design services is up against a host of competitive suppliers, one cheaper than the other. This makes you wonder how they do it sometimes. Any company determined to have a crack at the web site design business more than likely has been tempted to cut prices by offering big discounts and cut corners to get some orders. Experience will show though that offering big discounts and cutting prices is not the way forward for a viable and sustainable web site design business.

Why not just cut prices? You cannot have everything in this world. Companies or individuals who offer big discounts certainly remove something for their working process and this does not sound like a sound business strategy, especially for customers.

You’ve heard of the KISS principle? Keep It Simple Silly. This applies doubly for websites. Designing web sites can make you want to use every feature and every new trick.

Just because you can create a flashy effect, doesn’t mean you should!!
It is nice to be able to create complex frames and tables, use large busy fonts, use flash and animated GIFs, but will end up with too many features competing against your message. It’s more than likely your audience is quickly going to be overwhelmed, rather than impressed. Just because you can create a flashy effect, doesn’t mean you should. Ask yourself if the flashy addition is improving my page, my design. Decide if there is actual value in the addition and does it add with this technique? Is this the best way to communicate my message?

Before you staring the web design and development process of a website you need to do some planning. You need to make sure that your site will meet the needs of your visitors and yours as well. Many people tend to put together a website, and within a month or two they need to do major redesigns and rewriting. This takes twice as much time as was necessary just because no proper plan was in place.