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iPhone prevails while Windows Mobile falls!

I have been a Windows Mobile user ever since it’s existence. with the Compaq iPaq devices that were available both in colour and monochrome models. Back then palm was the bigest player in the hand-held arena. Soon Microsoft grew bigger in the Windows Mobile scene which eventually threw palm out...

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Is it best to use your Branding or Keywords in your domain name?

Posted by Paris Paraskeva | Posted in seo, Uncategorized | Posted on 03-09-2009

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iStock_000010000124XSmallMost clients that have contacted us in the past with high interest in search engine optimization in Cyprus got the whole thing wrong concerning the power of the domain name of a website. People tend to think that registering 3-4 different domain names that contain keywords relevant to your business will do miracles for you in term of search engine optimization. Unfortunately this is extremely wrong, might hurt you all right but its not going to help much!
It will surely help you gain rankings for a specific keyword phrase if its in your doimain name is in the EXACT same order but thats as far as it goes. it will not give you ANY benefit for other keyword unless some serious on-site and off-site optimization takes place on your site. Having your company name or your brand name in you domain thought will make it easy for you customers to remember and referred customers to spot you as well. Don’t think a customer will remember a domain that is called rentvillaluxuryholidaycyprus.com even if they find you the domain wont make it easy for them to remember, however if it was YiotisCyprusVillas.com they would definitely remember your name/branding and spot you easily!

Your website is an employee! Did you hire the right one?

Posted by Paris Paraskeva | Posted in web design | Posted on 11-08-2009

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Think of your website as an employee and make sure you hire the right one. If you approach this project with clear goals in mind, you will be rewarded with a lucrative asset to your business. What’s most important? The questions below will get you started.