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Is email marketting spam?

Email marketing has become an increasingly popular medium for getting the word out there about your businesses. As more and more businesses turn to email marketing, email recipients are getting more and more fed up with the relentless attacks on their inboxes. Unwanted email from your business, falling...

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Facebook Insights Suck! I want more!

Posted by Paris Paraskeva | Posted on 13-08-2009

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UntitledFacebook Insights, a package for Ads and Pages showing statistics which includes activity, fan demographics, ad performance and trends. This information is very important to users who are running Ads and Pages since after a few months of use you will be able to determine the exact areas you need to target and improve. You can generally use the data to adjust the content of your Page and optimize it for increased engagement with your customers and fans.

When to do SEO on your website?

Posted by Paris Paraskeva | Posted on 12-08-2009

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Business GraphNow!


It’s important that people making business decisions are aware that not only will search engine optimization make you site better positioned for online commerce, but also, not implementing SEO might actually hurt your site. Every moment of hesitation, every day a campaign is deferred, every competitor who adds SEO to their marketing mix is raising the bar and pushing your site further out of reach of high search engine rankings.

iPhone prevails while Windows Mobile falls!

Posted by Paris Paraskeva | Posted on 12-08-2009

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iphone-3gsI have been a Windows Mobile user ever since it’s existence. with the Compaq iPaq devices that were available both in colour and monochrome models. Back then palm was the bigest player in the hand-held arena. Soon Microsoft grew bigger in the Windows Mobile scene which eventually threw palm out of the big picture!Windows Mobile was good, lots of applications and lots of devices to choose from.

Then apple appeared in the scene with a device called iPhone. A device using a brilliant user interface, finger based instead of stylus, working so smooth that any Windows Mobile user would be jealous!

Does HTML Validation Help?

Posted by Paris Paraskeva | Posted on 11-08-2009

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Using standard HTML code means ensuring that the web site is written in 100% correct syntax. W3C, the World Wide Web Consortium has published specifications regarding HTML/XHTML and guidelines on how to use them to the best effect. W3C’s involvement in this particular area of web development had primary as purpose the standardisation of correct HTML code usage.

Google Spam Filters

Posted by Paris Paraskeva | Posted on 11-08-2009

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Online users use Google for research purposes. Google provides information related to a search query entered by the online user. As much as possible, Google wants to provide its users with quality content alone. Because of this, it filters low quality and spammy websites.

Google has come up with various spam filters to get rid of websites that aim to spam its ranking algorithm.

What are the Google Spam Filters?

Today having a web site online is not enough!

Posted by Paris Paraskeva | Posted on 11-08-2009

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Many companies, as part of their marketing strategy, have their own website published online. However, just having a website published online is not enough to strengthen a company’s image and successfully promote their services and products. There are many factors which contribute to having a successful online presence. In this article we will only scratch the surface of the most important factors.

Simplicity vs Innovation

Posted by Paris Paraskeva | Posted on 11-08-2009

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A site should be innovative in design and content, but, when it comes to usability, a slightly conservative mindset is the best option.

Your visitors are used to particular ways of navigating sites and entering data in forms. If you keep it simple by sticking to those well-known ways, you’re reasonably certain that most of your users will understand how your site works.

Stanford Guidelines for Web Credibility

Posted by Paris Paraskeva | Posted on 11-08-2009

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How can you boost your web site’s credibility?
We have compiled 10 guidelines for building the credibility of a web site. These guidelines are based on three years of research that included over 4,500 people.

First impressions count!

Posted by Paris Paraskeva | Posted on 11-08-2009

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Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.

Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage. They were surprised as they believed it would take at least 10 times longer to form an opinion. The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact.

Good Navigation – A Must in Web Design

Posted by Paris Paraskeva | Posted on 11-08-2009

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Creating good web site navigation is the most important task a web designer has to accomplish in the web design process. Web site navigation is the pathway people take to navigate through sites. It must be well constructed, easy to use and intuitive. Poor navigation does not help users and often, your site can prove to be less accessible than others.