United Worx Blog

Most clients that have contacted us in the past with high interest in search engine optimization in Cyprus got the whole thing wrong concerning the power of the domain name of a website. People tend to think that registering 3-4 different domain names that contain keywords relevant to your business will do miracles for you in term of search engine optimization. Unfortunately this is extremely wrong, might hurt you all right but its not going to help much!
It will surely help you gain rankings for a specific keyword phrase if its in your doimain name is in the EXACT same order but thats as far as it goes. it will not give you ANY benefit for other keyword unless some serious on-site and off-site optimization takes place on your site. Having your company name or your brand name in you domain thought will make it easy for you customers to remember and referred customers to spot you as well. Don’t think a customer will remember a domain that is called rentvillaluxuryholidaycyprus.com even if they find you the domain wont make it easy for them to remember, however if it was YiotisCyprusVillas.com they would definitely remember your name/branding and spot you easily!

Keywords in your domain name do not help much
if your website is registercypruscomapny.com you will rank very well for the EXACT phrase “register cyprus company” in google considering that your competition is at a minimum! However you will have absolutely no benefit for keywords like “cyprus company formation” Again in order to rank for additional keywords some serious work will needs to be done for sectors with lots of competition and a lot less for sectors that there is little competition.

Multiple domain names can kill your site
Most of the time clients register several domains with different keyword phrases thinking that this stratey will benefit their business. At the end of the day you will end up benefiting and using only ONE domain and not the whole lot. If you have 5 domains pointing to the same site Google will consider 4 of the as duplicate and keep the oldest one ONLY in its index! So only that domain will give you any credit not the others! Most of the times that clients opt for our domain name registration services in Cyprus we tend to recommend domain names that contain first their branding, their company name and then keywords relevant to their business. Of course always trying to keep domain names shot and easy to remember using popular top level domain like .com!