United Worx Blog

Being driven by the most common instinct of a website designer, we tend to direct our focus on creating a visually attracted website. But if we do that, we may divert ourselves from the main purpose of putting up a website. The basic aim of constructing a website encompasses maintaining a highest website ranking and delivering a solid content at the same time. But due to lack of awareness, many new website designers repeat the mistake of ignoring the importance of search engine optimization. We need to understand that a webpage will lose its worth if our end user can’t find and read our website content while browsing the biggest search engines like Yahoo or Google.

Communication on the web is by means of written content. And hence, the presentation and the material that we are sharing become very important.

This is the most valuable tool to reach out to your user. Readability in simple terms is your ability to help the user read your content. Evidently, this is important.

So, the first reason WHY readability is important is because the influences the basic reading pattern of the user.

So you’ve done so much keyword research you could write a thesis, you’ve set up your PPC campaigns, your URL’s are so search engine friendly that it’s fair to say Google and you are sitting in a tree K-I-S-S-I-N-G.  Your site maps as clear as a mountain stream and you metadata’s magnificent.  So where are all the customers?  SEO techniques are all very well, but it’s easy to forget your target audience is flesh and blood, rather than complex and ever changing set of mathematical equations.  Ho-hum, back to the drawing board?  Not necessarily.  Adding in a good dose of SUO to your SEO will stand you in good stead.

SUO What?

Search engine optimization is an industry that is very ubiquitous. One way to deal with SEO is to just stay away and make room for others!. Another way to deal with it is to ask questions that will make a fake SEO run.

We do run a company dealing with search engine optimization  in Cyprus and unfortunately most companies might go for a scammer instead of a proper company simply because they don’t know how to judge a proper SEO company.

These questions will help you tell if you are dealing with a proper SEO company or a scammer which only want your money.

1. What is Search Engine Optimization (SEO) ?
The acronym stands for Search Engine Optimization but by today it’s not only about search and engines! There are other sites that are used as much as google that people might use to find your business. Take youtube, facebook, twitter, linkedin as an example.
To define SEO is not an easy task as it’s changing all the time. In 2010 SEO is everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.

2. Why aren’t we on page 1 at Google?
You haven’t done SEO yet? You have no useful content? Your site consists mainly of Flash, or simply graphics? You have asked United Worx Ltd for SEO advice? You most probably rank for your company name or long tail queries already; if not then your website is very badly written.

If Your website is no longer ‘doing anything’ for you or your business then it certainly does need a re-design!!! At the end of the day, your website is supposed to be your business’ leading edge! A corporate website or an online store which is available 24/7 365 days a year for your customers to read or order your services and products! If your website is no longer performing as you expect then maybe you need to look at the reasons why this is happening. If it turns out your website is just suffering from the left-behind syndrome then perhaps a redesign is what it needs to revive it

The age of your website is crucial on your search engine optimization efforts. If you are planning on building a website and promoting it on the internet via search engine rankings then opt to use that old site you have in the “closet” rather than buying a brand new domain. If you are starting a website with a brand new domain and there is high competition for your type of business e.g. Real Estate sector, you should consider it normal to take 6-12 month for results in the first pages of Google.

Most clients that have contacted us in the past with high interest in search engine optimization in Cyprus got the whole thing wrong concerning the power of the domain name of a website. People tend to think that registering 3-4 different domain names that contain keywords relevant to your business will do miracles for you in term of search engine optimization. Unfortunately this is extremely wrong, might hurt you all right but its not going to help much!
It will surely help you gain rankings for a specific keyword phrase if its in your doimain name is in the EXACT same order but thats as far as it goes. it will not give you ANY benefit for other keyword unless some serious on-site and off-site optimization takes place on your site. Having your company name or your brand name in you domain thought will make it easy for you customers to remember and referred customers to spot you as well. Don’t think a customer will remember a domain that is called rentvillaluxuryholidaycyprus.com even if they find you the domain wont make it easy for them to remember, however if it was YiotisCyprusVillas.com they would definitely remember your name/branding and spot you easily!

Now!

It’s important that people making business decisions are aware that not only will search engine optimization make you site better positioned for online commerce, but also, not implementing SEO might actually hurt your site. Every moment of hesitation, every day a campaign is deferred, every competitor who adds SEO to their marketing mix is raising the bar and pushing your site further out of reach of high search engine rankings.

Many companies, as part of their marketing strategy, have their own website published online. However, just having a website published online is not enough to strengthen a company’s image and successfully promote their services and products. There are many factors which contribute to having a successful online presence. In this article we will only scratch the surface of the most important factors.