United Worx Blog

1. What is Search Engine Optimization (SEO) ?
The acronym stands for Search Engine Optimization but by today it’s not only about search and engines! There are other sites that are used as much as google that people might use to find your business. Take youtube, facebook, twitter, linkedin as an example.
To define SEO is not an easy task as it’s changing all the time. In 2010 SEO is everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.

2. Why aren’t we on page 1 at Google?
You haven’t done SEO yet? You have no useful content? Your site consists mainly of Flash, or simply graphics? You have asked United Worx Ltd for SEO advice? You most probably rank for your company name or long tail queries already; if not then your website is very badly written.

Most new companies do realize that a website is as important as any other off-line marketing plan they have in mind. Not to mention that it has proven that the global recession has not affected companies that have a strong on-line marketing plan.
Following these four principles will help you run a successful website.

If Your website is no longer ‘doing anything’ for you or your business then it certainly does need a re-design!!! At the end of the day, your website is supposed to be your business’ leading edge! A corporate website or an online store which is available 24/7 365 days a year for your customers to read or order your services and products! If your website is no longer performing as you expect then maybe you need to look at the reasons why this is happening. If it turns out your website is just suffering from the left-behind syndrome then perhaps a redesign is what it needs to revive it

The age of your website is crucial on your search engine optimization efforts. If you are planning on building a website and promoting it on the internet via search engine rankings then opt to use that old site you have in the “closet” rather than buying a brand new domain. If you are starting a website with a brand new domain and there is high competition for your type of business e.g. Real Estate sector, you should consider it normal to take 6-12 month for results in the first pages of Google.

Now!

It’s important that people making business decisions are aware that not only will search engine optimization make you site better positioned for online commerce, but also, not implementing SEO might actually hurt your site. Every moment of hesitation, every day a campaign is deferred, every competitor who adds SEO to their marketing mix is raising the bar and pushing your site further out of reach of high search engine rankings.

Many companies, as part of their marketing strategy, have their own website published online. However, just having a website published online is not enough to strengthen a company’s image and successfully promote their services and products. There are many factors which contribute to having a successful online presence. In this article we will only scratch the surface of the most important factors.

Email marketing has become an increasingly popular medium for getting the word out there about your businesses. As more and more businesses turn to email marketing, email recipients are getting more and more fed up with the relentless attacks on their inboxes.

Unwanted email from your business, falling into the right hands, can be a marketing nightmare. PR channels throughout the internet are becoming tighter and more interwoven, and a little bad press on your email marketing campaign can mean serious retaliation from a group of people who abhore spam.

So what do you do?