United Worx Blog

Search engine optimization is an industry that is very ubiquitous. One way to deal with SEO is to just stay away and make room for others!. Another way to deal with it is to ask questions that will make a fake SEO run.

We do run a company dealing with search engine optimization  in Cyprus and unfortunately most companies might go for a scammer instead of a proper company simply because they don’t know how to judge a proper SEO company.

These questions will help you tell if you are dealing with a proper SEO company or a scammer which only want your money.

1. What is Search Engine Optimization (SEO) ?
The acronym stands for Search Engine Optimization but by today it’s not only about search and engines! There are other sites that are used as much as google that people might use to find your business. Take youtube, facebook, twitter, linkedin as an example.
To define SEO is not an easy task as it’s changing all the time. In 2010 SEO is everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.

2. Why aren’t we on page 1 at Google?
You haven’t done SEO yet? You have no useful content? Your site consists mainly of Flash, or simply graphics? You have asked United Worx Ltd for SEO advice? You most probably rank for your company name or long tail queries already; if not then your website is very badly written.

Most new companies do realize that a website is as important as any other off-line marketing plan they have in mind. Not to mention that it has proven that the global recession has not affected companies that have a strong on-line marketing plan.
Following these four principles will help you run a successful website.

If Your website is no longer ‘doing anything’ for you or your business then it certainly does need a re-design!!! At the end of the day, your website is supposed to be your business’ leading edge! A corporate website or an online store which is available 24/7 365 days a year for your customers to read or order your services and products! If your website is no longer performing as you expect then maybe you need to look at the reasons why this is happening. If it turns out your website is just suffering from the left-behind syndrome then perhaps a redesign is what it needs to revive it

The age of your website is crucial on your search engine optimization efforts. If you are planning on building a website and promoting it on the internet via search engine rankings then opt to use that old site you have in the “closet” rather than buying a brand new domain. If you are starting a website with a brand new domain and there is high competition for your type of business e.g. Real Estate sector, you should consider it normal to take 6-12 month for results in the first pages of Google.

Most clients that have contacted us in the past with high interest in search engine optimization in Cyprus got the whole thing wrong concerning the power of the domain name of a website. People tend to think that registering 3-4 different domain names that contain keywords relevant to your business will do miracles for you in term of search engine optimization. Unfortunately this is extremely wrong, might hurt you all right but its not going to help much!
It will surely help you gain rankings for a specific keyword phrase if its in your doimain name is in the EXACT same order but thats as far as it goes. it will not give you ANY benefit for other keyword unless some serious on-site and off-site optimization takes place on your site. Having your company name or your brand name in you domain thought will make it easy for you customers to remember and referred customers to spot you as well. Don’t think a customer will remember a domain that is called rentvillaluxuryholidaycyprus.com even if they find you the domain wont make it easy for them to remember, however if it was YiotisCyprusVillas.com they would definitely remember your name/branding and spot you easily!

Having a professionally designed website with fancy graphics, flash animations, excellent optimization and lots of info about you service and products might not be enough to grab that customer.

Most of the time web designers and the clients themselves miss one of the most important elements that can dramatically improve the quality of your website. Even if its pixel perfect and works perfectly among the various browsers and operating system you are probably missing a very important quality check!

Now!

It’s important that people making business decisions are aware that not only will search engine optimization make you site better positioned for online commerce, but also, not implementing SEO might actually hurt your site. Every moment of hesitation, every day a campaign is deferred, every competitor who adds SEO to their marketing mix is raising the bar and pushing your site further out of reach of high search engine rankings.

Using standard HTML code means ensuring that the web site is written in 100% correct syntax. W3C, the World Wide Web Consortium has published specifications regarding HTML/XHTML and guidelines on how to use them to the best effect. W3C’s involvement in this particular area of web development had primary as purpose the standardisation of correct HTML code usage.

Many companies, as part of their marketing strategy, have their own website published online. However, just having a website published online is not enough to strengthen a company’s image and successfully promote their services and products. There are many factors which contribute to having a successful online presence. In this article we will only scratch the surface of the most important factors.