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Investing in Search Engine Optimization

Anyone who is in the search engine optimization business gets overwhelmed with the total number of hours needed to fully market a web site online. As a matter of fact there is no such a thing as “fully” marketing a web site online since there are endless number of options. There are millions...

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Reasons why businesses should be using Cloud Storage.

Posted by Paris Paraskeva | Posted in Uncategorized | Posted on 30-01-2010

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dropbox-for-businessesDropbox is an incredibly useful application for synchronizing files between computers, or keeping a backup copy of your most important files in the cloud.  Dropbox is great for helping businesses keep their files as mobile as they are. You won’t have to remember to bring along a USB stick ever again.

Is it best to use your Branding or Keywords in your domain name?

Posted by Paris Paraskeva | Posted in seo, Uncategorized | Posted on 03-09-2009

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iStock_000010000124XSmallMost clients that have contacted us in the past with high interest in search engine optimization in Cyprus got the whole thing wrong concerning the power of the domain name of a website. People tend to think that registering 3-4 different domain names that contain keywords relevant to your business will do miracles for you in term of search engine optimization. Unfortunately this is extremely wrong, might hurt you all right but its not going to help much!
It will surely help you gain rankings for a specific keyword phrase if its in your doimain name is in the EXACT same order but thats as far as it goes. it will not give you ANY benefit for other keyword unless some serious on-site and off-site optimization takes place on your site. Having your company name or your brand name in you domain thought will make it easy for you customers to remember and referred customers to spot you as well. Don’t think a customer will remember a domain that is called rentvillaluxuryholidaycyprus.com even if they find you the domain wont make it easy for them to remember, however if it was YiotisCyprusVillas.com they would definitely remember your name/branding and spot you easily!

Google Spam Filters

Posted by Paris Paraskeva | Posted in Uncategorized | Posted on 11-08-2009

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Online users use Google for research purposes. Google provides information related to a search query entered by the online user. As much as possible, Google wants to provide its users with quality content alone. Because of this, it filters low quality and spammy websites.

Google has come up with various spam filters to get rid of websites that aim to spam its ranking algorithm.

What are the Google Spam Filters?

Simplicity vs Innovation

Posted by Paris Paraskeva | Posted in Uncategorized | Posted on 11-08-2009

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A site should be innovative in design and content, but, when it comes to usability, a slightly conservative mindset is the best option.

Your visitors are used to particular ways of navigating sites and entering data in forms. If you keep it simple by sticking to those well-known ways, you’re reasonably certain that most of your users will understand how your site works.

Good Navigation – A Must in Web Design

Posted by Paris Paraskeva | Posted in Uncategorized | Posted on 11-08-2009

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Creating good web site navigation is the most important task a web designer has to accomplish in the web design process. Web site navigation is the pathway people take to navigate through sites. It must be well constructed, easy to use and intuitive. Poor navigation does not help users and often, your site can prove to be less accessible than others.