United Worx Blog

1. What is Search Engine Optimization (SEO) ?
The acronym stands for Search Engine Optimization but by today it’s not only about search and engines! There are other sites that are used as much as google that people might use to find your business. Take youtube, facebook, twitter, linkedin as an example.
To define SEO is not an easy task as it’s changing all the time. In 2010 SEO is everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.

2. Why aren’t we on page 1 at Google?
You haven’t done SEO yet? You have no useful content? Your site consists mainly of Flash, or simply graphics? You have asked United Worx Ltd for SEO advice? You most probably rank for your company name or long tail queries already; if not then your website is very badly written.

If Your website is no longer ‘doing anything’ for you or your business then it certainly does need a re-design!!! At the end of the day, your website is supposed to be your business’ leading edge! A corporate website or an online store which is available 24/7 365 days a year for your customers to read or order your services and products! If your website is no longer performing as you expect then maybe you need to look at the reasons why this is happening. If it turns out your website is just suffering from the left-behind syndrome then perhaps a redesign is what it needs to revive it

Facebook has implemented a brand new feature that will let status updates work like twitter.This is a killer feature since it will allow people to engage in public conversations online through facebook!  This is a feature that is said to be rolled out over the next few weeks, however it already working for me.

This new Facebook tagging feature lets you notify someone to your post by writing @ followed by their name. Facebook is smart enough to suggest people, groups, or fan pages are you type so this is even easier than twitter! As you type, the name appears from a drop down menu along with a picture, just like the search box, for you to select.

Facebook allows you to create a “Facebook group” or  “ Facebook fan page” there are major differences with these. Which one should you use you may wonder?

Groups are great for organizing a cause on a personal level and smaller interaction. Pages are better for businesses, brands, movies, or celebrities who want to interact with their fans or customers and have a need to exceed Facebook 5,000 friends max.

Facebook Insights, a package for Ads and Pages showing statistics which includes activity, fan demographics, ad performance and trends. This information is very important to users who are running Ads and Pages since after a few months of use you will be able to determine the exact areas you need to target and improve. You can generally use the data to adjust the content of your Page and optimize it for increased engagement with your customers and fans.