United Worx Blog

Search engine optimization is an industry that is very ubiquitous. One way to deal with SEO is to just stay away and make room for others!. Another way to deal with it is to ask questions that will make a fake SEO run.

We do run a company dealing with search engine optimization  in Cyprus and unfortunately most companies might go for a scammer instead of a proper company simply because they don’t know how to judge a proper SEO company.

These questions will help you tell if you are dealing with a proper SEO company or a scammer which only want your money.

1. What is Search Engine Optimization (SEO) ?
The acronym stands for Search Engine Optimization but by today it’s not only about search and engines! There are other sites that are used as much as google that people might use to find your business. Take youtube, facebook, twitter, linkedin as an example.
To define SEO is not an easy task as it’s changing all the time. In 2010 SEO is everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.

2. Why aren’t we on page 1 at Google?
You haven’t done SEO yet? You have no useful content? Your site consists mainly of Flash, or simply graphics? You have asked United Worx Ltd for SEO advice? You most probably rank for your company name or long tail queries already; if not then your website is very badly written.

Dropbox is an incredibly useful application for synchronizing files between computers, or keeping a backup copy of your most important files in the cloud.  Dropbox is great for helping businesses keep their files as mobile as they are. You won’t have to remember to bring along a USB stick ever again.

Most new companies do realize that a website is as important as any other off-line marketing plan they have in mind. Not to mention that it has proven that the global recession has not affected companies that have a strong on-line marketing plan.
Following these four principles will help you run a successful website.

If Your website is no longer ‘doing anything’ for you or your business then it certainly does need a re-design!!! At the end of the day, your website is supposed to be your business’ leading edge! A corporate website or an online store which is available 24/7 365 days a year for your customers to read or order your services and products! If your website is no longer performing as you expect then maybe you need to look at the reasons why this is happening. If it turns out your website is just suffering from the left-behind syndrome then perhaps a redesign is what it needs to revive it

The age of your website is crucial on your search engine optimization efforts. If you are planning on building a website and promoting it on the internet via search engine rankings then opt to use that old site you have in the “closet” rather than buying a brand new domain. If you are starting a website with a brand new domain and there is high competition for your type of business e.g. Real Estate sector, you should consider it normal to take 6-12 month for results in the first pages of Google.

Facebook has implemented a brand new feature that will let status updates work like twitter.This is a killer feature since it will allow people to engage in public conversations online through facebook!  This is a feature that is said to be rolled out over the next few weeks, however it already working for me.

This new Facebook tagging feature lets you notify someone to your post by writing @ followed by their name. Facebook is smart enough to suggest people, groups, or fan pages are you type so this is even easier than twitter! As you type, the name appears from a drop down menu along with a picture, just like the search box, for you to select.

Most clients that have contacted us in the past with high interest in search engine optimization in Cyprus got the whole thing wrong concerning the power of the domain name of a website. People tend to think that registering 3-4 different domain names that contain keywords relevant to your business will do miracles for you in term of search engine optimization. Unfortunately this is extremely wrong, might hurt you all right but its not going to help much!
It will surely help you gain rankings for a specific keyword phrase if its in your doimain name is in the EXACT same order but thats as far as it goes. it will not give you ANY benefit for other keyword unless some serious on-site and off-site optimization takes place on your site. Having your company name or your brand name in you domain thought will make it easy for you customers to remember and referred customers to spot you as well. Don’t think a customer will remember a domain that is called rentvillaluxuryholidaycyprus.com even if they find you the domain wont make it easy for them to remember, however if it was YiotisCyprusVillas.com they would definitely remember your name/branding and spot you easily!

Having a professionally designed website with fancy graphics, flash animations, excellent optimization and lots of info about you service and products might not be enough to grab that customer.

Most of the time web designers and the clients themselves miss one of the most important elements that can dramatically improve the quality of your website. Even if its pixel perfect and works perfectly among the various browsers and operating system you are probably missing a very important quality check!

Facebook allows you to create a “Facebook group” or  “ Facebook fan page” there are major differences with these. Which one should you use you may wonder?

Groups are great for organizing a cause on a personal level and smaller interaction. Pages are better for businesses, brands, movies, or celebrities who want to interact with their fans or customers and have a need to exceed Facebook 5,000 friends max.