Yahoo Abandons Backlinks and PR for Relevance

Yahoo! Search Engine has recently has altered its ranking algorithm. Yahoo now does not give importance to back links and Page Ranking but gives importance to relevance and web design. You need to read the Yahoo Help guidelines yourself in order to realize this. Yahoo has moved away from backlinks and Page Rank leaning towards relevance and web design. Obviously they are tired of irrelevant web sites using link popularity to artificially influence their search engine ranking.

Here it is straight from the horse's mouth: Watch how many times Yahoo uses the word "relevance". Yahoo says, "Each search engine uses its own criteria, its own formula to determine the relevance of potential matches...Our search engine presents the results in a list, ranked by relevance. Search Engine Results Pages (SERPs) display links to relevant web pages...Web sites that focus on delivering quality original content on a frequent basis will almost certainly outperform sites using...linking tricks, or other short term strategies to artificially boost relevance...Do not use link farms or other linking strategies that cause our search engine to penalize your site...Yahoo! wants pages designed primarily for humans, with search engine considerations secondary...Yahoo considers unwanted...pages using methods to artificially inflate search engine ranking."

So what are you supposed to do when the different search engines use different formulas to determine the visibility of your website? Yahoo says, "Determine which search engine supplies most of your traffic then optimize for that engine." "Optimize" refers to Search Engine Optimization or SEO which means web design and web marketing, website promotion.
Here is how to rank high on Yahoo. Yahoo says, "The number of pages (on the website) containing the words you enter,...will determine where your site appears in the search results." This is the key to relevance which I shall now explain more precisely.

The first thing you need is an honest and talented web design company, or search engine optimization company, SEO company to design for you a relevant website. Here is how you make your website relevant to the search queries, the words typed into the search engine box by the millions of people every day.

Lets say that your business is SEO. Lets talk about your home page. You want the word SEO and Search Engine Optimization to appear in your Title, Description, naturally several times in the text on your home page and in your URL. The most often overlooked place is in your URL, your web address. In the Title, the closer to the first word in the Title the better. Be careful not to spam these words, they must occur naturally, otherwise Yahoo will penalize your website. On Yahoo a website following these simple rules which has 200 backlinks could outperform a competitor website with 5,000 backlinks which does not follow these simple relevance rules. With Yahoo! it's all about relevance.

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