Google uses a number of variables in their algorithm to calculate your overall link score. The higher your score, the higher you will be ranked in the search listings.1) Algorithm, obviously, is the total number of sites linking to you. The more links you have, the higher your score will be. However, their algorithm is a little more complicated than that, and it is possible for a website with fewe...

Yahoo! Search Engine has recently has altered its ranking algorithm. Yahoo now does not give importance to back links and Page Ranking but gives importance to relevance and web design. You need to read the Yahoo Help guidelines yourself in order to realize this. Yahoo has moved away from backlinks and Page Rank leaning towards relevance and web design. Obviously they are tired of irrelevant web si...

Anyone who is in the search engine optimization business gets overwhelmed with the total number of hours needed to fully market a web site online. As a matter of fact there is no such a thing as "fully" marketing a web site online since there are endless number of options. There are millions of things that can be done while maintaining a budget both for the client and the seo company for the time ...

The problem with publishing articles written from other sites, or generally information, is that search engines have mechanisms to detect duplicate content. It's important to know how search engines decide if a page has duplicate content with another page. some SEO efforts might actually work against the site if duplicate content is not taken into consideration.Why is Duplicate Content bad?When so...

Most forums have a "Please Review My Site" section. One of the more common suggestions I find myself making in these reviews is "Reduce your code bloat". Code bloat is a condition where the underlying code of a web page contains much more code than content. The idea here is if you increase the percentage of content contained within the code, it will be easier for the engines to locate and index th...

Cascading Style Sheets (CSS) are used to separate the stylistic elements of a page such as layout, colour and fonts from the content of the page such as paragraphs and images. We call this Separation of Content from Presentation.If you don't understand CSS at all then you may decide not to use it for your site. However I would suggest that the advantages to be gained from using CSS, not just for G...

Everyone is concerned about their Google rankings. An algorithm change or an update can often leave many a webmaster in tears. However, I often like to come in through the back door. So today I'm going to reveal to you some of my Google secrets, because Google's Lab is much larger than you think. Google VideoGoogle Video allows you to have your very own tv show on one of the largest search engines...

1. No Marketing Plan - if you don't know who your market is, and what they want, rankings will not help you. They'll just help chew bandwidth and raise your opportunity cost. 2. Selecting Keyword Terms Based Only On Traffic Volume - you need to be number #1 for "cars", because the term "cars" receives a lot of search queries and you sell "cars"? That won't do you a lot of good if you only sell car...

Getting a website listed in DMOZ can be very frustrating. We know that being listed will probably help our Google rankings, but getting in can take a very long time. In this article I will explain why it often takes so long and why what you do when submitting your site is sometimes the cause of the delay. But first I will explain what DMOZ is and why it is worthwhile for websites to be listed in i...

If you pay any attention to the search engine optimization community, you have probably heard about Google's sandbox. Knowing exactly what the sandbox is might be a little confusing, but it is an important concept to know if you hope to eventually be successful with Google.What is the Sandbox?Before we get too far into an explanation as to what Google's sandbox is, it must be noted that not everyo...